Welcome to The Nurture Line
The Nurture Line is our dedicated subscription-based support service, offering personalised midwifery guidance, reassurance, and continuity of care throughout your pregnancy and early postnatal period.
Our aim is simple, to give you timely, compassionate, evidence-based support whenever you need it, all from the comfort of your phone.
Whether you’re experiencing your first pregnancy or navigating life with a newborn, The Nurture Line provides confidence, clarity, and the reassurance of having a midwife in your pocket.
The Nurture Line is ideal for anyone who would value ongoing reassurance, guidance, and direct access to a midwife between appointments.
What The Nurture Line Offers
The Nurture Line bridges the gap between appointments, providing calm, personalised support and reliable guidance exactly when you need it.
WhatsApp-based reassurance and guidance
Support from experienced registered midwives
Advice aligned with current NHS and NICE guidance
Calm, compassionate and non-judgmental care
Continuity and connection throughout your journey
Additional support options available depending on your subscription tier
Welcome pack included in Support Plus & Premium tiers
Support is available Monday–Friday, 8am–8pm and Saturday, 8am–1pm, with responses provided within 24 hours during operating hours.
Messages sent outside of these hours will be responded to during the next working period.
*The Nurture Line does not replace NHS maternity care and should not be used in an emergency.*
Subscription Packages
Welcome Pack
A welcome pack is included in selected tiers as a thoughtful introduction to your support.
Nurture Support Plus – Includes pregnancy vitamins, 1 x baby item and 1 x mum item.
Nurture Support Premium – Includes pregnancy vitamins, 2 x baby items, 1 x mum item and keepsake gift to celebrate your journey into parenthood.
If you're unsure which tier suits you best, feel free to message us, we’re always happy to help guide you.
Subscription Packages
Welcome Pack
A welcome pack is included in selected tiers as a thoughtful introduction to your support.
Nurture Support Plus – Includes pregnancy vitamins, 1 x baby item and 1 x mum item.
Nurture Support Premium – Includes pregnancy vitamins, 2 x baby items, 1 x mum item and keepsake gift to celebrate your journey into parenthood.
If you're unsure which tier suits you best, feel free to message us, we’re always happy to help guide you.
How It Works
We’ve made joining The Nurture Line simple, supportive, and clear:
1. Complete your Sign-Up & Intake Form
This helps us understand your needs and ensure the service is right for you.
2. We review your form
We carefully review your information to ensure we can provide safe and appropriate support.
3. We contact you via WhatsApp
You will receive a message within 24–48 hours with your next steps.
4. Set up your subscription
If you’re happy to go ahead, we’ll send your subscription link.
5. Begin your support
Once your subscription is set up, your support begins and you can message us whenever you need guidance.
We’ll guide you every step of the way
Terms & Conditions Summary
The Nurture Line provides personalised maternity reassurance and guidance.
It does not replace NHS maternity care or emergency services.
If you have urgent concerns, please contact your NHS maternity team, NHS 111, or 999 immediately.
Support is available Monday–Friday, 8am–8pm and Saturday, 8am–1pm. Responses are provided within 24 hours during operating hours.
Messages sent outside of these hours will be responded to during the next working period.
The number of weekly conversations depends on your chosen subscription tier.
Subscriptions renew monthly unless cancelled.
Full Terms & Conditions are available on our Terms & Conditions and Policies page and will also be provided to you after sign-up.