Terms, Conditions & Policies
These Terms, Conditions and Policies explain how our services are provided and how we handle your information.
Please read the sections relevant to the service you are using. Different terms may apply depending on the service you access.
General Website Terms
These general terms apply to all users of this website, regardless of the service accessed.
Website Use
The information provided on this website is for general information purposes only and does not replace professional medical advice. Always seek advice from your NHS maternity team or other qualified healthcare professionals regarding your individual care.
Intellectual Property
All content on this website, including text, branding, logos and materials, is the property of Empower & Nurture Midwifery Ltd and must not be copied, reproduced or distributed without prior written permission.
External Links
We are not responsible for the content or accuracy of external websites linked from this site.
The Nurture Line – Subscription Service
This section applies only to clients using The Nurture Line subscription service.
The Nurture Line – Terms & Conditions
Provided by Empower & Nurture Midwifery Ltd
Company Number: 16856086
Registered Office: Office 1, Izabella House, 24–26 Regent Place, City Centre, Birmingham, B1 3NJ
Email: info@empowerandnurturemidwifery.co.uk
Last updated: 25th March 2026
1. Introduction
These Terms & Conditions (“Terms”) apply to all clients using The Nurture Line, a subscription-based, non-emergency midwifery support service provided by Empower & Nurture Midwifery Ltd.
By subscribing, you agree to these Terms.
The Nurture Line provides reassurance, guidance, and virtual midwifery support.
It does not replace NHS maternity care, GP services, or emergency medical care.
All information provided is for guidance and support only and should not be considered a substitute for medical diagnosis or treatment.
2. Emergency & Safety Disclaimer
The Nurture Line does not provide emergency, urgent, or crisis medical care.
Clients must contact NHS maternity triage, NHS 111, or 999 immediately for urgent concerns, including but not limited to:
Reduced fetal movements
Vaginal bleeding
Waters breaking
Severe abdominal pain
Persistent headache or visual changes
Sudden swelling
Any urgent concern about your health or your baby’s wellbeing
We accept no liability for outcomes where emergency care was delayed because The Nurture Line was contacted instead of appropriate emergency services.
3. Subscription Packages
Nurture Support — £30/month
WhatsApp/text support
Up to 3 conversations per week
24-hour response time (during operating hours)
Monday–Friday: 8:00am–8:00pm
Saturday: 8:00am–1:00pm)
Nurture Support Plus — £60/month
Includes all Nurture Support features, plus:
Up to 6 conversations per week
1 × 30-minute virtual appointment per month
Welcome gift
Nurture Support Premium — £90/month
Includes all Nurture Support Plus features, plus:
Up to 9 conversations per week
2 × 30-minute virtual appointments per month
Welcome gift
20% discount on additional in-person services
4. Messaging Support & Conversation Limits
A “conversation” refers to one topic, question, or concern, which may involve several messages until resolved.
A new conversation begins when a new topic is introduced.
Weekly allowances reset every Sunday at 00:00.
Nurture Support: Up to 3 conversations per week
Nurture Support Plus: Up to 6 conversations per week
Nurture Premium: Up to 9 conversations per week
If your weekly allowance is reached, additional support may be purchased via a Top-Up.
5. Operating Hours & Response Times
Monday–Friday: 8:00am–8:00pm
Saturday: 8:00am–1:00pm
Sunday: Closed
All messages will be responded to within 24 hours during operating hours.
Response times may vary depending on service demand but will remain within the stated 24-hour timeframe.
Messages sent after 5:30pm Monday–Friday will be responded to the following working day.
Messages sent after 12:30pm on Saturday will be responded to the next working day.
Messages sent outside operating hours will be addressed during the next working period.
This is not a real-time messaging service.
6. Extra Support — Top-Up Conversations
If you reach your weekly limit, additional support may be purchased:
£5 per extra conversation (valid for 7 days)
Top-up purchases are non-refundable.
Additional bundle options may be offered at our discretion.
7. Virtual Appointments
Appointments must be pre-booked
Clients are responsible for ensuring a suitable internet connection
Missed appointments are not guaranteed to be rescheduled
Appointments do not roll over unless agreed
Additional appointments may be purchased subject to availability
8. Payments & Billing
Payments are processed via PayPal
Subscriptions renew automatically on a monthly basis
If a scheduled payment fails:
Your subscription may be paused until payment is successfully received
We will contact you using your registered contact details to notify you
Support will resume once payment has been resolved
We reserve the right to cancel your subscription if payment is not received within a reasonable timeframe.
Continued non-payment may result in permanent cancellation of your subscription
9. Cancellation Policy
Subscriptions operate on a rolling monthly basis.
You may cancel your PayPal subscription at any time to prevent future payments.
In addition, we require 30 days written notice of cancellation.
Notice must be provided by email to:
info@empowerandnurturemidwifery.co.uk
The 30-day notice period begins from the date written notice is received.
During this period:
Your subscription remains active
Support continues in line with your selected plan
No refunds will be issued
10. Refund Policy
Refunds are not provided for:
Part-used subscription periods
Missed appointments
Conversation limits reached
Response times within the stated 24-hour window
If we are unable to provide support for more than 7 consecutive days, a pro-rata refund may be requested.
11. Confidentiality & Safeguarding
We retain brief records of interactions to support safe and effective care.
Records are stored securely and retained for 7 years in accordance with UK healthcare standards.
Where safeguarding concerns arise, information may be shared with appropriate agencies in line with legal and professional obligations.
12. Data Protection
Your data is processed in accordance with UK GDPR and the Data Protection Act 2018.
Please refer to our Privacy Policy for full details.
13. Governing Law
These Terms are governed by the laws of England and Wales.
Privacy Policy
Last updated: 25th March 2026
1. Introduction
This Privacy Policy explains how Empower & Nurture Midwifery Ltd collects, uses, and protects your personal data.
2. Data Controller
Empower & Nurture Midwifery Ltd is the data controller for personal data collected through:
The Nurture Line
Website
Google Forms
WhatsApp Business
Email communication
3. Data We Collect
Personal and contact details
Pregnancy or postnatal information
Relevant medical or social information
Subscription and administrative records
4. How We Use Your Data
Your data is used to:
Provide personalised support
Communicate with you
Maintain records
Meet legal and safeguarding obligations
We do not sell your data.
5. Legal Basis
We process your data under the following lawful bases:
Consent
Contract
Legal obligation
Vital interests
6. Data Storage
Your data is stored securely with restricted access and retained in line with UK healthcare standards.
7. Sharing Information
Your information will only be shared where necessary for safeguarding, legal obligations, or service provision.
8. Your Rights
You have the right to:
Access your data
Request corrections
Request restriction or deletion (where applicable)
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
9. Changes to This Policy
Updates to this policy will be published on this page.
Cookies Policy
1. What Are Cookies?
Cookies are small files stored on your device to help websites function effectively.
2. How We Use Cookies
We use cookies to:
Ensure website functionality
Improve performance
Understand usage
We do not use cookies for targeted advertising.
3. Managing Cookies
You can manage cookies through your browser settings. Disabling cookies may affect functionality.
4. Third-Party Cookies
Some third-party services may use cookies under their own policies.
5. Change to This Policy
Changes will be published on this page.
Clinical & In-Person Services
This section applies to services provided by Empower & Nurture Midwifery Ltd outside of The Nurture Line, including antenatal care, postnatal care, classes, massage, and other clinical services.
Separate terms and conditions apply to all clinical and in-person services.
These will be provided at the time of booking or prior to your appointment and must be agreed to before services are delivered.